Non Profit
Branding / Design / Viral
Sentient partnered with Bicycle Sport Shop and the Lance Armstrong Foundation to promote local cycling advocacy and help raise funds for the upcoming LIVESTRONG Challenge. The end result was an interactive, highly personalized campaign that allowed participants to engage with the brand via interactive handouts, POS displays, a website and blog, outdoor banners, bumper stickers, t-shirts, and silent auction for a custom made sculpture.
