Non Profit
Our client was facing competition from a competitor in the services area and needed to know what was driving service usage and how it might affect the sales of their core product. Sentient conducted qualitative and quantitative research around the globe to help understand this emerging market, the technology and possible customer solutions.
Sentient’s recommendations for service launch (target, offerings, branding and pricing) helped our client develop the internal support to attack this space and build out worldwide offering.
