Eye Tracking Web Usabilty - Jakob Nielson + Kara Pernice

So, while putting off a late night report review I came across Cennydd Bowles UK blog reviewing the new eye tracking book - Eye Tracking Web Usability. The bottom line review of the book - not a great read and not a great case for eye tracking (even though that is the express purpose of the book). I beg to respectfully disagree - my response here.

Let me know your thoughts, would love to continue the discussion.